Kolon FnC Zippore collaborates with Hyatt Hotel... "Appealing Color and Luxury"

[Asia Economy Reporter Jeon Jinyoung] Kolon Industries FnC Division (hereinafter Kolon FnC) is launching the global luxury golf brand G/FORE’s “Add Color to Your Game” campaign, turning the outdoor pool at the Grand Hyatt Seoul yellow. This campaign, presented in collaboration with the 5-star luxury hotel Grand Hyatt Seoul, takes place not on the field but at the refreshing outdoor pool.

This campaign utilizes G/FORE’s brand keyword “color” by transforming the entire main pool sunbed zone and parasols at the Grand Hyatt Seoul into G/FORE’s logo and yellow color, creating a striking and stylish space that contrasts with the blue pool. The relaxation zone next to the pool serves as a resting area and an Instagrammable photo zone with a large cake-shaped object installation. During the campaign period, pool staff also wear G/FORE brand uniforms, and customers using paid sunbeds receive a specially made multi-pouch as a gift. At the poolside snack bar within the outdoor pool area, a G/FORE-inspired drink featuring a yellow frozen mango cocktail is developed and sold in collaboration with the Grand Hyatt Seoul bartenders, providing a luxury customer experience. Additionally, a limited lifestyle product commemorating the collaboration will be released.

Essential summer items such as chilling bags, bucket hats, and G/SLIDE slippers are showcased at The Spa Grand Hyatt Seoul reception area. The chilling bag, made of yellow waterproof material, is designed to keep beer, wine, or beverages cool even in outdoor spaces. The bucket hat, one of G/FORE’s popular accessory products, is made from soft and absorbent terry material, adding versatility and fun. The G/SLIDE slippers feature pop colors and comfortable wear, making them suitable for the summer season.

This content was produced with the assistance of AI translation services.