Seoul Milk Selected as No.1 in Milk Category of 'Premium Brand Index' for 10 Consecutive Years

[Asia Economy Reporter Eunmo Koo] Seoul Milk Cooperative announced on the 21st that it has been selected as the number one brand in the milk category for 10 consecutive years in the '2022 Premium Brand Index (KS-PBI)'.

The Premium Brand Index (KS-PBI) is a brand asset evaluation model jointly developed by the Korea Standards Association and Seoul National University Business Research Institute. Every year, it selects and announces the brands with the highest premium value in each industry based on a large-scale consumer survey of about 100,000 people.

Seoul Milk evaluated that its quality enhancement strategy through ‘Na100% Milk’ earned consumer trust, enabling it to rank first for 10 consecutive years. Seoul Milk Na100% Milk is a premium milk filled with two top grades: bacterial count 1A grade and somatic cell count grade 1 raw milk only. While the bacterial count grade is a standard showing how cleanly the raw milk is managed, the somatic cell count grade is an indicator of the health condition of dairy cows. High-quality raw milk with low somatic cell count can only be obtained from healthy cows free from stress or disease.

Seoul Milk pioneered the era of premium milk quality by completing the ‘cold chain system’ in 1984, the first in Korea, which maintains refrigeration throughout the entire process connecting farms and customers. In 2009, it introduced the ‘manufacture date parallel labeling system,’ providing an objective standard so consumers can directly see and choose fresh milk, leading the dairy industry as a representative leading brand of Korea.

A Seoul Milk official stated, “Going forward, Seoul Milk will continue to provide consumers with the highest quality milk and dairy products, and as Korea’s representative dairy company with 85 years of history in the dairy industry, we will continue efforts to contribute to the development of the domestic dairy industry.”

This content was produced with the assistance of AI translation services.