KakaoBank's '26-Week Savings with Oneul-ui Jip' Reaches 450,000 Accounts

Partner Savings Account Popularity Continues... 2.25 Million Accounts Opened Through 5 Partnerships
Clear Partnership Effects... Today’s House Achieves Largest Visits and Sign-ups Among All Partnership Ads

[Asia Economy Reporter Yu Je-hoon] KakaoBank announced on the 21st that its 5th partner installment savings product, '26-Week Installment Savings with Ohouse,' has reached a cumulative account opening of 450,000 accounts and has ended sales.

The 26-Week Installment Savings with Ohouse is a product that combines KakaoBank's 26-week installment savings with discount coupons usable on the Ohouse mobile application. It gained popularity by offering up to 34,000 KRW worth of Ohouse discount coupons and a 'Chunsik Double Heat-Resistant Glass Cup' merchandise.

According to KakaoBank, the customer age distribution for this product was ▲21% under 20s ▲32% in their 30s ▲33% in their 40s ▲14% aged 50 and above. KakaoBank stated, "The proportion of customers aged 50 and above has increased by more than twice compared to previous partner installment savings products," and analyzed that "the middle-aged and older generation with purchasing power has developed a rapid interest in interior design after COVID-19."

Since 2020, KakaoBank has been launching partner installment savings products in collaboration with various partners. When customers successfully make payments for a certain number of installments in the 26-week savings, they receive benefits such as coupons and cashback from the partner companies, allowing customers to enjoy consumption benefits while saving. Despite being a limited-time product with only one account per person allowed, it has been popular with a total of 2.25 million accounts opened through five partnerships so far.

The company explained that partner companies are also enjoying significant effects from the partnership with KakaoBank, as new subscribers and mobile app user activity greatly increased during the partner installment savings subscription period. Ohouse also added, "We acquired the largest number of visitors and subscribers among all partnership advertisements to date."

Meanwhile, KakaoBank plans to consecutively launch multiple new partner installment savings products by the end of the year. A KakaoBank official stated, "We will strive to ensure that the synergy created by connecting financial and non-financial sectors leads to more customer benefits."

This content was produced with the assistance of AI translation services.