LG Uplus to Host 'Lego 90th Anniversary Exhibition' Until Next Month 14

Employees are introducing the LEGO 90th Anniversary Pop-up Exhibition.

[Asia Economy Reporter Lim Hye-seon] LG Uplus is hosting a pop-up exhibition commemorating the 90th anniversary of LEGO's founding in collaboration with the global toy brand LEGO Korea at its complex cultural space 'Ilsangbi Ilsang-ui Teum (hereafter Teum)' starting from the 20th. This is part of LG Uplus's 'Why Not?' campaign, which aims to continuously provide new customer experiences.

The exhibition, held for a total of 23 days (excluding holidays) until the 14th of next month, features various LEGO sculptures including LG Uplus's representative characters 'Holman' and 'Muneo', as well as Korea's national treasure Gyeongbokgung Palace. Visitors can also enjoy LEGO-related experiences such as 'Create Your Own Minifigure.'

Customers who join the online community Teum app (Ilsangbi Ilsang-ui Teum) will receive a stamp card that can be stamped upon completing the experience. Collecting two or more stamps allows visitors to receive gifts such as a LEGO start pack (mini LEGO package) and keyrings.

On the basement level 1, visitors can admire 45 LEGO works including the national treasure 'Gyeongbokgung Geunjeongjeon' made from 90,000 LEGO bricks and 15 rare LEGO pieces from the LEGO headquarters museum in Billund, Denmark. On the 2nd floor, popular LEGO products such as movie supercars ('Batman Batmobile Tumbler') and football club stadiums ('Camp Nou - FC Barcelona') are available for purchase.

This content was produced with the assistance of AI translation services.