Lotte Hi-Mart Reports Significant Increase in Hi-Made Cooling Appliance Sales in July

A model is showcasing the private brand (PB) cooling appliances HIMADE at Lotte Hi-Mart Daechi branch.

[Asia Economy Reporter Jeon Jinyoung] Due to the heatwave continuing from July, sales of Lotte Hi-Mart's private brand (PB) cooling appliances, HIMADE, have increased.

According to Lotte Hi-Mart on the 20th, sales of HIMADE cooling appliances such as air conditioners and fans sold from the 1st to the 18th increased by about 70% compared to the same period last year. During the same period, HIMADE air conditioners grew by about 90%, and fans by about 20%.

Accordingly, Lotte Hi-Mart is holding a HIMADE review event until the 31st of this month. Any consumer who purchased a HIMADE fan or circulator at Lotte Hi-Mart can participate. Participants need to follow the official HIMADE Instagram and leave a photo review with the required hashtags. By the end of August, 50 people will be selected by lottery to receive 3,000 L.POINTs.

Son Gihong, head of the PB Development Team at Lotte Hi-Mart, said, “This summer, as more consumers try to save every penny due to high inflation, HIMADE cooling appliances, which offer both cost-effectiveness and emotional satisfaction, are popular. In particular, to prepare for this summer, we have newly launched window-type and wall-mounted air conditioners reflecting the trend of cooling every room and high energy efficiency at reasonable prices, and the number of consumers seeking HIMADE air conditioners is steadily increasing.”

This content was produced with the assistance of AI translation services.