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[Seoul District News] Seodaemun-gu Launches Gender Sensitivity Monitoring Team to Check Language Gender Equality in District Publicity Materials, Examining for Sexist Elements in District Promotions

[Asia Economy Reporter Jongil Park] Seodaemun-gu (Mayor Lee Seongheon) announced on the 20th that it will review and improve whether images or content used in various district promotional materials contain sexist elements.

To this end, a ‘Gender Sensitivity Monitoring Team’ composed of eight members, including Seodaemun-gu Women-Friendly City Resident Participation Group members, gender awareness experts, and local women's organization members, recently began its activities.

Prior to this, the members participated in a preliminary workshop hosted by the Women-Friendly City Resident Participation Group from March to May this year and completed job training.

They inspect various promotional materials issued not only by the district office but also by related local institutions such as the Urban Management Corporation, Seodaemun-gu Family Center, and Seodaemun Childcare Comprehensive Center from a gender perspective to check for expressions of gender role stereotypes and recommend corrections.

At the end of the year, a performance report meeting will be held to share the results of their activities and discuss areas for improvement.

At the launch ceremony held on the 15th of this month in the district office’s Planning Situation Room, Seodaemun-gu Mayor Lee Seongheon said, “I hope that the launch of the Gender Sensitivity Monitoring Team will serve as an opportunity to re-examine and correct parts that are easily overlooked when producing promotional materials for each institution.”

Seodaemun-gu, designated as a ‘Women-Friendly City’ by the Ministry of Gender Equality and Family, is carrying out various projects to expand the base of gender equality and specialized women’s policy projects.

This ‘Gender Sensitivity Monitoring Team’ activity is also newly promoted as part of the gender equality projects by the Women-Friendly City Resident Participation Group.

The Resident Participation Group acts as a private partner in promoting women-friendly city policies, jointly planning, executing, and evaluating the district’s women’s policies, and also suggests improvements regarding gender imbalance elements.

This content was produced with the assistance of AI translation services.