"MBTI Hotel Vacation" Lotte Hotel Expands Customized Products by Type Selection

Lotte Hotel Seoul Introduces MBTI-Based Staycation
Enjoy a Staycation Tailored to Your Preferences... "Continuously Launching Unique Products"

Lotte Hotel Seoul, 'My Summer MBTIcation' Package.

[Asia Economy Reporter Yuri Kim] Lotte Hotel Seoul announced on the 20th that it will launch a package called 'My Summer MBTIcation,' which offers customized hotel vacations tailored to MBTI(Myers-Briggs Type Indicator).

MBTI, currently trending as a cultural code among the MZ generation (Millennials + Generation Z), categorizes personality into four tendencies: energy direction, perception function, judgment function, and lifestyle. Each is further divided into two types, combining into a total of 16 personality types. It is considered more precise than traditional personality tests like zodiac signs or blood types.

Lotte Hotel Seoul’s MBTI package offers a total of eight types of hotel vacations tailored to each indicator type. For the I type (Introvert), who spends more time in their room, in-room dining breakfast is provided instead of the bustling breakfast restaurant. For the E type (Extrovert), who enjoys outdoor activities, a La Seine breakfast for two with a wide menu selection is prepared. The S type (Sensing), who values new experiences, receives two tickets to the Ground Siso exhibition, while the N type (Intuitive), who focuses more on coherence and meaning, is given two Lotte Cinema movie tickets.

For the judgment direction when making decisions, the T type (Thinking) receives two tickets to the Integrated Palace, and the F type (Feeling) is gifted one bath salt from the vegan brand La Bruket. The J type (Judging), who usually has strong planning skills, is provided with two sun patches (4 uses each), essential for outdoor activities, while the P type (Perceiving), who tends to be spontaneous, receives one ice cooling stick that can be used anytime.

The MBTI package is available for reservation until the 31st of next month as a summer limited offer. When booking, if guests enter their MBTI type in the reservation request field, a package tailored to their personality type will be prepared. A free MBTI test is also available through a separate link on the Lotte Hotel website.

A representative from Lotte Hotel Seoul explained, "MBTI shows a high reliability rate, with 83% of test-takers responding that their personality type confirmed by the test matches their actual personality," adding, "The advantage of this MBTI package is that it allows guests to design a summer hotel vacation that perfectly fits them, moving away from uniform packages."

Meanwhile, Lotte Hotel is running a 'Super Rewards' promotion for Rewards members, offering additional points. Guests who complete their stay with Lotte Hotel Seoul products, including the MBTI package, by August 31 will receive a special triple points accumulation benefit.

This content was produced with the assistance of AI translation services.