BTS to Serve as Promotional Ambassadors for Busan World Expo Bid

On the 19th, at HYBE Entertainment in Yongsan-gu, Seoul, BTS's Jimin and Choi Tae-won, chairman of the 2030 Busan World Expo Bid Committee, posed for a commemorative photo making a heart gesture at the appointment ceremony for the 2030 Busan World Expo ambassadors. Photo by Kim Hyun-min kimhyun81@

[Asia Economy Reporter Oh Hyung-gil] BTS is working to attract the '2030 Busan World Expo.'

The 2030 Busan World Expo Bid Committee and Busan Metropolitan City appointed BTS as ambassadors at the HYBE headquarters in Yongsan-gu, Seoul, on the 19th.

At the appointment ceremony, the seven members of BTS attended along with Han Duck-soo, Prime Minister and co-chairman of the 2030 Busan World Expo Bid Committee, Choi Tae-won, Chairman of the Korea Chamber of Commerce and Industry, Park Hyung-joon, Mayor of Busan, and Park Ji-won, CEO of HYBE.

The Bid Committee broadcast the appointment ceremony live through the official 2030 Busan World Expo YouTube channel, attracting significant participation and interest both domestically and internationally.

BTS plans to carry out activities such as ▲hosting a global Busan concert to support the bid for the 2030 Busan World Expo ▲serving as promotional ambassadors for the competitive presentation at the Bureau International des Expositions (BIE) General Assembly ▲guiding inspection sites during BIE on-site evaluations ▲spreading promotional videos through official SNS channels.

Previously, the Bid Committee appointed actor Lee Jung-jae and virtual model Rozy as ambassadors.

Meanwhile, the 2030 World Expo is scheduled to submit its bid plan in September, followed by three competitive presentations and on-site inspections by the second half of next year, with the host city to be decided by a vote of BIE member countries at the end of next year. If selected, the Expo will be held for six months from May 1 to October 31, 2030, in the Busan North Port area.

[Image source=Yonhap News]

This content was produced with the assistance of AI translation services.