GS25, First in Retail Industry to Produce Zepeto Drama... "Communicating with MZ Generation"
Collaboration with Creator Hari... Release on the 5th of Next Month
GS25 Metaverse Masisseong's 'GSE Crew 1st Generation' is taking a commemorative photo.
View original image[Asia Economy Reporter Lim Chun-han] GS25 announced on the 19th that it will unveil the upgraded dedicated map GS25 Masisseong Samgimi Prince Season 2, featuring new functions and themes to expand communication with metaverse users.
Starting this month, GS25 will gradually open various programs and content through the operation of Masisseong Season 2. To expand communication channels with the metaverse's main customers, the MZ generation (Millennials + Generation Z), the map is undergoing a complete renovation. Drama, celebrities/creators, and fashion have been selected as key themes to offer diverse attractions within the metaverse space.
The Masisseong map will be fully redesigned into spaces for fashion shows, talk shows, experiences, and events. New facilities include a fashion show venue to showcase the GS25 collection, a dynamic wall, a Convenience Store Restaurant (Pyeonstorang) zone, and a pop-up store and fashion goods showroom. The stage area will be modified to facilitate content programming, and the virtual space Bredique's first store will be enhanced.
As the first in the distribution industry, the metaverse drama "My Beautiful World" will be released on the 5th of next month. Produced in collaboration with the famous creator Hari on Zepeto, the drama is a healing romance set against the backdrop of the convenience store GS25. The drama will be simultaneously available on the Masisseong channel and the YouTube channel Irioneora.
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A GS Retail official said, "This is a new attempt to create a kind of brand playground and brand community space that communicates with MZ generation customers in their own language," adding, "Through the production of the first metaverse drama content, we will expand it into a large-scale cultural marketing that can nurture the ecosystem of metaverse creators."
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