Ottogi launches new 'Oz Kitchen' products... "Completes lineup of 5 easy meal chicken varieties"

[Asia Economy Reporter Song Seung-yoon] Ottogi announced on the 19th that it has launched 'OZ Kitchen Spicy Mayo and Chili Chicken,' a chili chicken made with domestically grown Cheongyang chili peppers and red chili peppers, combined with mayo sauce.

Following its existing lineup of Crispy Chicken, Hot Crispy Chicken, Seasoned Chicken, and Garlic Soy Sauce Chicken, Ottogi has newly added 'Spicy Mayo and Chili Chicken,' completing a lineup of five frozen chicken varieties. Through this, the company plans to actively target the frozen home meal replacement (HMR) market.

Spicy Mayo and Chili Chicken features spicy and crispy chili chicken made with domestically grown Cheongyang and red chili peppers, enhanced with spicy mayo sauce. Two packs of Ottogi’s specially crafted spicy mayo sauce are included, and the product is packaged in a zipper bag for easy enjoyment even when alone. The cooking method is simple: place the frozen product in an air fryer preheated to 140°C and cook for about 10 to 15 minutes to enjoy restaurant-quality chicken at home.

To commemorate the launch of the new product, discount promotions and prize events have been prepared. The discount promotion runs until August 31 and is available at E-Mart, Homeplus, and Lotte Mart. Customers who purchase one or more OZ Kitchen chicken products during the period and send a photo of the receipt via text to the designated number will be automatically entered into the event. Winners will be selected by lottery and awarded ▲Samsung Electronics Bespoke Qooker (3 people) ▲Helinox camping chairs (5 people) ▲Starbucks mobile gift cards worth 5,000 KRW (300 people). Winners will be announced on September 5.

An Ottogi representative said, "After receiving great response from last year’s frozen chicken HMR launch, we introduced chili chicken considering consumers’ preference for spicy flavors," adding, "We will continue to focus on developing products under the OZ Kitchen brand that can be easily enjoyed at home."

This content was produced with the assistance of AI translation services.