CU, Low-Calorie Ice Cream 'Popular'... "Differentiated Products Worked"

Lala Sweet Sales Growth Rate 120.7%

Low-calorie ice cream Lala Sweet sold at CU.

[Asia Economy Reporter Lim Chunhan] Recently, ahead of the peak vacation season, demand for light desserts has increased, leading to a significant rise in sales of low-calorie ice cream at convenience stores.

According to CU, the month-over-month sales growth rate of Lala Sweet, sold exclusively in the industry, recorded 56.6% in May and 72.4% in June. From the 1st to the 18th of this month, sales also increased by 120.7%. This product contains less than 20% of the sugar found in regular pint ice cream, and its calorie content is about one-third, at 75 kcal per 100 ml.

At the membership application PocketCU, the number of customers seeking low-calorie ice cream has also risen sharply. Last month, PocketCU held a free delivery event offering up to 27% discount on Skinny Pig pint ice cream, which contains around 330 kcal, resulting in ice cream sales increasing sixfold compared to the previous month.

A BGF Retail official said, “It is the first time that low-calorie ice cream has ranked fifth in monthly sales, and since there is no difference in taste compared to regular ice cream, sales are increasing,” adding, “We will continue to introduce differentiated products that align with customers’ interests and changing trends.”

This content was produced with the assistance of AI translation services.