Hanssem Launches 24-Hour Interior Live Commerce 'SamLiveChat'

Watching content and chatting for consultation on Sam Live Chat.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Hanssem Co., Ltd., a comprehensive home interior specialist company, is launching a new concept live commerce service. On the 18th, Hanssem announced the launch of 'SamLiveChat (Sam LIVE CHAT)', an advanced version of the live commerce service 'SamLive (SamLIVE)' that has been operating since February last year.

SamLiveChat is a service that combines the advantages of video content providing information and live commerce that enables real-time sales. Hanssem will first sequentially release 26 interior information video contents that can be viewed 24 hours a day for the first time in Korea. The first content, 'Interior A to Z', features broadcaster and interior designer 'Jayssun', who entertainingly delivers knowledge about home interior construction. Hanssem plans to continuously update content such as ▲ online open house visit content ▲ 'Hanssem Product Guide' delivering product information.

The core feature of SamLiveChat is 'real-time consultation.' Usually, live commerce allows consultation and purchase only during the broadcast time. Broadcasts after the sales time practically provide only a 'replay' service. In contrast, all SamLiveChat viewers can receive real-time professional consultation based on open chat from 9 a.m. to midnight every day through informational video content. In particular, if additional consultation is desired, a service is also provided to directly connect with a nearby Rehouse Designer (RD) or dealership through a consultant.

Hanssem plans to continuously update SamLiveChat in the future. Starting next month, informational content including 'Shorts' videos about one minute long introducing various construction cases will be steadily released. In the long term, a real-time consultation linkage service that connects customers one-on-one with nearby dealerships based on their location is also being developed. Through this, Hanssem intends to foster SamLiveChat as an 'online-offline integrated store platform' beyond a simple live commerce service.

A Hanssem official said, "The advantage of SamLiveChat is that consultation can be provided immediately when customer needs arise," adding, "We expect that the ability to respond instantly to customers interested in interior design will be a differentiating point that can increase the likelihood of interest in products leading to purchases."

This content was produced with the assistance of AI translation services.