What the 'Coupang Play Series' Left Behind

Tottenham's Korea Visit Match Watched by 3 Million Wow Members on Coupang Play
108,000 Spectators Gathered at the Stadium

Pang! Ray Series 2

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 17th that it successfully concluded the broadcast of the 'Coupang Play Series' matches hosted by inviting the Tottenham Hotspur football club.

Both matches of the Coupang Play Series were benefits exclusively prepared for Coupang Wow members and were broadcast only through the Coupang Play website and app. Members subscribed to the Coupang Wow membership accessed Coupang Play to watch Tottenham's matches featuring national star Son Heung-min, enjoying the games through stable streaming.

In the first match held on the evening of the 13th, where Tottenham competed against Team K League, approximately 1.84 million UVs (unique viewers who played the match at least once without duplication) were recorded. The second match on the 16th, featuring Tottenham and Sevilla FC showcasing spectacular European football, recorded 1.1 million UVs, concluding the series. In total, about 3 million Coupang Wow members nationwide accessed Coupang Play to watch the Tottenham matches.

Pang! Play Series 2

Tickets for the Coupang Play Series were also sold exclusively to Coupang Wow membership subscribers. Only Wow members were given the opportunity to attend the matches in person. The first match held at Seoul World Cup Stadium attracted 64,100 spectators, and the second match at Suwon World Cup Stadium was filled with 43,998 attendees.

By successfully concluding the Coupang Play Series, Coupang is being recognized for achieving unprecedented results in Korea with a sports event planned exclusively for its paid membership subscribers. Despite the scale, the event concluded without major issues, receiving much praise.

A Coupang representative said, "We prepared the Coupang Play Series to provide great enjoyment and new experiences to Wow membership members," adding, "We take pride in the fact that countless Wow members gathered at the stadium and millions of Wow members accessed Coupang Play simultaneously through the football matches."

Pang! Play Series 2

This content was produced with the assistance of AI translation services.