Nuldi Collaborates with Absolute to Launch Limited Edition T-Shirt Collection

[Asia Economy Reporter Song Seung-yoon] APR's street brand NERDY announced on the 15th that it has launched a limited edition T-shirt collection in collaboration with the global vodka brand Absolut.

This collection consists of a total of five T-shirts, combining NERDY's signature '2-LINE' with Absolut's distinctive blue color and Gothic font. Through this collection, NERDY focused on capturing the free-spirited vibe of both brands. Trendy graphics featuring slogans such as 'MAKE YOUR WAY' and 'Born to MIX' were also included.

In particular, the 'Layered Logo T-shirt' is a product that stands out with the harmony of logos indirectly exposed through inner printing by applying illusion technology. Illusion technology is Absolut's signature design that places colorful logos inside glass bottles, creating a subtle logo color effect when the product is inside the bottle. There is also a bottle T-shirt connected by thread symbolizing the meeting of the two brands.

The NERDY x Absolut collaboration collection will be available starting today at the 'Absolut Home' shop-in-shop on the second floor of S-Factory in Seongsu-dong. To celebrate Absolut's 144th anniversary, only 144 pieces of each design were produced in limited quantities. Next to the product display, a 'NERDY zone' has been set up with bean bags prepared in NERDY's signature color and a photo wall featuring the logos of both Absolut and NERDY.

Kim Byung-hoon, CEO of APR, said, "This collaboration with the global liquor brand Absolut signifies the evolution of the NERDY brand," adding, "We will continue to collaborate with various brands and become a young and healthy brand representing the voices of multiple generations, establishing ourselves as a symbol of street fashion."

This content was produced with the assistance of AI translation services.