Kwangdong Pharmaceutical Opens F&B Brand Online Mall 'Kwangdong Sanghoe'

[Asia Economy Reporter Eunmo Koo] Kwangdong Pharmaceutical announced on the 15th that it has launched its online mall "Kwangdong Sanghoe," which sells products from its F&B brand.

Kwangdong Sanghoe is a specialized mall that sells Kwangdong Pharmaceutical's food and beverage products such as vitamin drinks, tea beverages, and bottled water. It features categories that recommend products needed for specific situations, such as "when exercising," "when needing hangover relief," and "when working in the office," as well as classifications by price range and brand.

Kwangdong Pharmaceutical differentiated user benefits through a paid membership program. The paid membership can be subscribed on an annual basis and is divided into Basic (10,000 KRW) and Premium (15,000 KRW) tiers depending on the membership fee. All products are offered at a constant additional 5% discount based on the regular member price, along with free shipping services. Premium members additionally receive an immediate 25,000 KRW discount coupon and a welcome gift worth 40,000 KRW.

To commemorate the launch of Kwangdong Sanghoe, Kwangdong Pharmaceutical is also holding a special event. A 3,000 KRW discount coupon is given upon signing up as a regular member, and event products are offered for 100 KRW on the first purchase only.

A Kwangdong Pharmaceutical official stated, "Kwangdong Sanghoe was launched to promote the value of the Kwangdong brand through direct communication with customers," and added, "We will continue to introduce diverse services such as regular delivery and gifting to establish it as an attractive vertical commerce platform."

This content was produced with the assistance of AI translation services.