Shilla Duty Free Launches Direct Overseas Purchase Service to Target K-Beauty Demand

Shilla Duty Free's direct overseas purchase page.

[Asia Economy Reporter Jeon Jinyoung] Shilla Duty Free has launched a duty-free reverse direct purchase service for foreign customers who find it difficult to visit Korea in person.

On the 15th, Shilla Duty Free announced that Shilla Internet Duty Free's China Mall has opened an online overseas sales (reverse direct purchase) service for domestic products and started selling various popular Korean brand products such as Korean cosmetics, health supplements, and fashion to Chinese customers.

They offer about 300 popular products from a total of 53 brands, including Korean cosmetic brands such as Sulwhasoo, Laneige, Hera, and Mediheal; health supplement brands like CheongKwanJang and Ever Collagen; and domestic fashion and accessory brands such as Metrocity and Pororo.

Chinese consumers can check and purchase reverse direct purchase products all at once on the 'Reverse Direct Purchase Special Page' within the Shilla Internet Duty Free China online mall page, and conveniently receive duty-free products at their doorstep without any additional shipping fees. Additionally, S Rewards points earned through various events at Shilla Duty Free can also be used for reverse direct purchase transactions.

To provide the reverse direct purchase service, Shilla Duty Free signed a business agreement in June with 'Cainiao,' a Chinese logistics platform and Alibaba subsidiary, to offer convenient delivery service directly to Chinese consumers' homes. Cainiao handles all logistics operations from Korea to inland China for Shilla Duty Free product deliveries.

This content was produced with the assistance of AI translation services.