The 'N.004 Ocean Plastic Timepiece', exclusively launched for the first time in the world by SSG.com.

The 'N.004 Ocean Plastic Timepiece', exclusively launched for the first time in the world by SSG.com.

View original image

[Asia Economy Reporter Jeon Jinyoung] SSG.com announced on the 15th that it will operate the official store of the high-end luxury brand Tom Ford.


To commemorate this launch, SSG.com exclusively pre-released the wristwatch model 'N.004 Ocean Plastic Timepiece' worldwide for the first time on the 11th.


This Tom Ford product is an upcycled item made from plastic waste collected from the ocean, coastlines, and landfills. On average, 35 pieces of marine waste are recycled to produce one watch. The colors are available in semi-matte black and white.


At the Tom Ford official store on SSG.com, customers can purchase about 150 types of products including men's and women's clothing, bags, wallets, belts, shoes, underwear, and watches. The store stocks representative steady-seller models such as the 'Men's Cambridge Sneakers' and 'James Sneakers,' as well as popular accessories like the 'Berkley Grain Leather Zipper Portfolio' and an underwear collection that has attracted much attention since its launch.


When purchasing Tom Ford products on the site, free shipping and return services are provided, and the gray signature packaging is applied just like in offline stores. In addition, efforts were made to build the site to provide an online shopping experience beyond that of the company's own mall.



Park Gyubin, buyer of the luxury accessories MD team at SSG.com, said, "Through the establishment of the Tom Ford official store, we have built a higher level of category competitiveness," and added, "We will continue to attract many brands preferred by customers to build a differentiated luxury lineup."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing