Emart24 Introduced as a Successful Collaboration Case at the 'Character Licensing Fair'

Emart24 character Wondungi and the Emart24 booth at the Character Licensing Fair.

[Asia Economy Reporter Jeon Jinyoung] Emart24 will be introduced as a successful case of character collaboration at the Character Licensing Fair 2022, which runs until the 17th.

According to Emart24 on the 15th, the collaboration products with Black Desert and Emart24’s brand character ‘Wondungi’ will be exhibited as successful cases at this event.

The exhibition space, the ‘Pilsogoods Convenience Store’ booth, is a planned pavilion showcasing character content collaboration cases, designed to show the process of creating successful character intellectual property (IP) collaboration products.

The booth features Emart24 X Black Desert’s black food items and the Wondungi character, containing information about Emart24’s brand and collaborative marketing.

Last month, Emart24 attracted great customer response by operating the ‘24BLACK’ pop-up store and launching various collaboration products in partnership with Black Desert.

In fact, over 23,000 customers visited the pop-up store during the event period, and Black Desert collaboration products such as ‘Black Burger Grilled Steak’ and ‘Black Marlin Black Pepper Chicken Shrimp Gangjeong’ ranked first or second in their respective product categories, gaining huge popularity.

Thanks to this customer response and the success of the pop-up store, Emart24 was invited to this event as a successful example of character collaboration.

Additionally, on the 16th, as a side event, the Emart24 character Wondungi mascot will parade along with several other characters, providing fan service such as photo opportunities with visitors, and those who take photos with Wondungi will receive a 24BLACK sticker.

Han Yunsook, head of Emart24’s Brand Marketing Team, said, “We are pleased that the collaboration between Emart24 and Black Desert has been invited to the ‘Character Licensing Fair,’ the largest character event in Korea,” and added, “We plan to actively promote products and marketing using characters, including Wondungi, Emart24’s brand character.”

This content was produced with the assistance of AI translation services.