[2022 Busan Motor Show] "A Design Never Seen Before" Kia EV9 Debuts in Korea

Kwon Hyuk-ho, Head of Kia Domestic Business Division (left), and Karim Habib, Head of Kia Design Center, are taking a commemorative photo at the 2022 Busan Motor Show press event.

[Asia Economy Reporter Choi Dae-yeol] "This is a new type of design format that has not been seen before, not only domestically but also internationally."

Karim Habib, Head of Kia Design Center, described the design of the concept EV9, which was unveiled for the first time in Korea at the Busan International Motor Show on the 14th. The EV9 is a concept car currently under development, aiming for release in the first half of next year as the second dedicated electric vehicle.

Habib said, "We wanted to give a sharp and confident image, but since it is an electric vehicle, aerodynamics had to be considered, which was a challenging task. However, we aimed to achieve all of this, and in the process, we were able to accomplish both improved design and efficiency."

The Kia Concept EV9 Interior

The Kia Concept EV9

The Kia Concept EV9 Interior

He continued, "The EV9 uses the same platform and architecture as the EV6, which was previously released, but the concept is different," adding, "It is configured with three rows of seats, prioritizing practicality as a family car and ease of use for the driver."

The company focused on the vehicle design direction called ‘Opposites United,’ creatively merging contrasting concepts. Regarding the EV9 concept car, they described it as "boldness in harmony with nature."

The company explained, "The design reflects pure and futuristic elements inspired by the wondrous nature such as twinkling stars in the sky, winding valleys, and gentle horizons, and incorporates upcycled materials to create a responsible connection to society. The interior is designed as a lounge where passengers can relax with nature and gain new inspiration, featuring advanced specifications such as a 27-inch display and a pop-up steering wheel."

The mass production model of the EV9 is scheduled for release in April next year. Kwon Hyuk-ho, Head of Kia Domestic Business Division, stated that it will be equipped with SK On batteries.

New Seltos

The newly unveiled new Seltos shown on the same day is similar. Habib explained that the exterior was designed to exude a futuristic sensibility. This vehicle will begin domestic sales within this month.

Habib said, "Kia is at an important turning point moving toward becoming a sustainable mobility solutions provider. We will present original and bold designs to provide customers with spaces and times that inspire them, enriching their lives."

This content was produced with the assistance of AI translation services.