"At the Season's Lowest Prices" Emart, 'End of Price'... 40% Discount on Fresh Chicken and More

40% Discount on Chobok Products like Fresh Chicken and Live Abalone for 2 Weeks through Bulk Purchase
Lowest Price Supply of Ingredients with Increased Demand and Price Fluctuations such as Yangpa, Gamja, and Jadu

Emart Seongsu Branch, 'The End of Price' Product Display.

[Asia Economy Reporter Yuri Kim] Emart announced that starting from the 14th, it will lower the prices of representative seasonal products and supply them at the lowest prices for two weeks. This is an expansion of the product range following the launch of the "End of Price" project on the 4th, which began offering the lowest prices on 40 product items on a regular basis.

This event will be held simultaneously at Emart stores and SSG.com Emart Mall (based on store delivery products) without distinction between online and offline.

Emart had previously announced that it would select key seasonal products every two weeks and sell them at the lowest prices. The products announced on the 14th include fresh chicken and live abalone, which are popular for the first (16th) and second (26th) days of the Boknal (the hottest days of summer). The price of onions, a hit product from the "End of Price" project, will be further reduced. Seasonal ingredients such as potatoes and plums, which have large price fluctuations due to seasonal characteristics, will also be supplied at the lowest prices.

Emart has mainly selected fresh foods with high seasonal demand as the "lowest price for two weeks" products. This is intended to reduce the living expenses burden by lowering the prices of products that customers frequently purchase and whose prices have risen sharply or are likely to rise sharply in a short period. Emart stated, "Major fresh foods can be sold cheaply by securing a large quantity in advance through contract farming, and even if overall crop conditions are poor due to drought and monsoon rains, we have ensured that supply volume can be maintained."

Fresh chicken, which sees a surge in purchase demand before and after the Boknal days, will be sold at a 40% discount when paid with event cards. The prepared quantity is 200,000 packs, which is four times the average monthly sales volume in June. Emart started adjusting shipment volumes three months before the first Boknal and secured price competitiveness by purchasing in bulk and doubling the quantity compared to last year. Abalone is sold at a 20% discount when accumulating Shinsegae points as part of a seafood consumption promotion event jointly held with the Ministry of Oceans and Fisheries. An additional 25% discount is available when paying with event cards.

Onions (3 pieces) continue to be sold at prices cheaper than half of the June 29th selling price, thanks to securing a large quantity through prior contract farming. Emart's contracted onion volume for this year has increased by 40% compared to last year.

Potatoes are sold at a 20% discount when accumulating Shinsegae points, and plums, a summer seasonal fruit, are also offered at promotional prices. In addition, Emart classifies products with high seasonal demand such as ramen (Ottogi Jin Ramen 5-pack) and instant cooked chicken (5-minute chicken) as special discounted items.

Meanwhile, since starting the "End of Price" project, Emart has continued its efforts to maintain the promised regular lowest prices through continuous price monitoring and additional reductions. Among the 46 products in the 40-item category, prices of 28 products (as of July 14) have decreased compared to when the project began.

Emart CEO Heeseok Kang said, "Until the inflation stabilizes and customers firmly and deeply recognize that 'Emart is always the cheapest,' we will continue to expand 'regular lowest price management.'"

This content was produced with the assistance of AI translation services.