Shinsegae L&B Introduces 'Pichini Pinocchio' in Emart's National Wine Series

Use of Grapes from Italy's Representative Wine Regions Tuscany, Emilia-Romagna, and Puglia

[Asia Economy Reporter Eunmo Koo] Shinsegae L&B announced on the 14th that it will launch the wine "Piccini Pinocchio," themed on the Italian classic fairy tale "Pinocchio." This wine, introduced as part of the "Emart National Wine Project," is the second national wine series of the year following the Australian "Saint Hallett Barossa Shiraz" released in March.

Piccini Pinocchio was created by Piccini Winery, which has a tradition of over 130 years, with the purpose of presenting a representative Italian wine. It is made exclusively from excellent grapes harvested from three famous Italian wine regions: Tuscany, Emilia-Romagna, and Puglia. Among these, Tuscany is the hometown of Pinocchio and the location of the Piccini family winery.

The wine has a deep ruby color and offers rich aromas of various berries such as strawberry and blackberry, attractive floral scents, and lively citrus and herbal notes. It pairs well with tomato sauce-based dishes like pizza and pasta, as well as meats and prosciutto. Serving it slightly chilled enhances the wine's rich flavor.

A Shinsegae L&B representative said, "This Piccini Pinocchio not only offers the taste and reasonable price of the national wine series but also strengthens storytelling so consumers can enjoy the product with added fun." They added, "We recommend savoring the wine while recalling old memories of why Pinocchio's nose grew long, enjoying it alongside joyful childhood memories depicted on the label."

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