Jeonnam Province Launches Initiative to Revitalize Stay-Type Tourism Using 'Namdo Gotaek'
Five Travel Agencies Selected as Exclusive Travel Product Providers
[Muan=Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] Jeonnam Province is accelerating the activation of stay-type tourism utilizing ‘Namdo Gotaek’.
The province announced on the 13th that it has selected five travel agencies exclusively in charge of the ‘Namdo Gotaek travel products’ through a public contest in collaboration with the Jeonnam Tourism Foundation.
The Namdo Gotaek travel products were a pilot project last year targeting ancestral homes and traditional houses such as Gurim Village in Yeongam and Maegandang Gotaek in Yeonggwang. This year, dedicated travel agencies will be designated through a travel agency contest to promote the project.
Through one-on-one matching between Namdo Gotaek and travel agencies, they plan to discover traditional house travel tourism content, develop products, and link them to recruitment.
The five travel agencies selected as dedicated agencies will develop travel content that enhances the value and charm of traditional houses and ancestral homes and launch products.
In particular, by developing and operating unique experience programs linked to the history and culture of traditional houses, they plan to adopt a differentiated customer attraction strategy through distinctive products that can only be experienced in ‘Namdo Gotaek travel’.
This year, the project will be promoted targeting Yeongam Gurim Village, Yeonggwang Maegandang Gotaek, Boseong Ijinrae Gotaek, Gangjin Baegundongwonrim, and Damyang Hakbong Jongga, selected based on recommendations from the Jeonnam Jongga Association.
Hot Picks Today
"Only Two Per Person" Garbage Bag Crisis Was Just Yesterday... Japan Also Faces Shortage Anxiety
- "Samsung Electronics Employee with 100 Million Won Salary Receiving 600 Million Won Bonus... Estimated Tax Revealed"
- Lived as Family for Over 30 Years... Daughter-in-Law Cast Aside After Husband's Death
- 'Will Demand Finally Decline Due to High Prices?'... "I'll Just Enjoy Nearby Trips" as Japan and China See a Surge
- "Wore It Once, Then This? White Spots All Over 4.15 Million Won Prada Jacket... 'Full Refund Ordered'"
Jung Changmo, Director of Culture and Arts at Jeonnam Province, said, “Through last year’s traditional house experience pilot project, we rediscovered the value of Namdo Gotaek as a stay-type tourism product,” and added, “We will do our best to revitalize tourism as well as spread the Jongga culture using excellent Jeonnam Jongga and traditional houses.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
