"Wando Live Abalone with Eel, Octopus, and Nakji" Lotte Mart, Health Seafood Discount Event

Discount Event on Health-Boosting Livestock and Seafood from July 14 to 20 Ahead of Chobok
"Affordable Wando Live Abalone to Stabilize Prices and Secure Fishermen's Sales Channels"
Chicken, Eel, Octopus, Nakji, and Other 'Health-Boosting Products' Available in One Place

Lotte Mart, Jeonbok Samgyetang before Chobok.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 13th that it will hold a discount event on representative health-boosting seafood and livestock products such as Wando abalone and animal welfare chicken to celebrate Chobok (July 16).

Lotte Mart will hold various discount events on seafood and livestock products under the theme of 'A Nutritious Meal for Our Family' from the 14th to the 20th. Lotte Mart explained, "In Wando, the largest abalone production area in Korea, there is low demand for medium-sized abalone (about 20 per 1kg), resulting in a large stockpile," adding, "Due to the sharply rising prices, consumption of abalone, which is considered a relatively premium seafood, has declined, leading to reduced shipments."

In response, Lotte Mart and Wando Abalone Co., Ltd. have joined hands to plan a health-boosting seafood collection event for Chobok to stabilize prices and secure sales channels for fishermen. Additional discounts (up to 10,000 KRW per person per transaction when paying with the event card) will be applied through the Fisheries Grand Festival held in cooperation with the Ministry of Oceans and Fisheries.

During the event period, at all Lotte Mart stores, customers can purchase 'Wando live abalone' large size 5 pieces and medium size 10 pieces at the event price when paying with the Fisheries Grand Festival event card. Various health-boosting seafood such as 'Miryang cleaned freshwater eel,' 'one boiled octopus,' and 'cleaned octopus' will also be sold at affordable prices. The Ministry of Oceans and Fisheries discount applies only to abalone, eel, squid, and anchovy items.

‘Animal welfare chicken for baeksuk’ (1kg) for samgyetang will also be offered at a discounted price. Lotte Mart explained that animal welfare chicken is an ideal product for Chobok meals as its price increase this year is smaller compared to native chicken and samgye, while maintaining excellent quality. The animal welfare products are certified by the Ministry of Agriculture, Food and Rural Affairs and are being expanded in line with Lotte Mart’s ESG (Environmental, Social, and Governance) management policy, representing a model of ethical livestock farming. Lotte Mart selects and sells chicken products that have both animal welfare and antibiotic-free certifications. Additionally, ingredients for samgyetang such as glutinous rice, fresh ginseng, jujube, peeled chestnuts, and peeled garlic are also available at affordable prices.

Meanwhile, Lotte On will hold a 'Boknal Health Food' event until the 15th of next month. Over 120 products including samgyetang, eel, and abalone for summer energy recovery will be offered at up to 30% discount. At 11 a.m. on the 15th, a live broadcast will be held to sell animal welfare chicken baeksuk, samgyetang, Wando abalone, eel, and more at up to 38% discount with free delivery service. During the broadcast, quiz events, purchase verification, and top buyer events will be held, allowing customers to earn up to 20,000 L.Points.

Lee Ssang-jin, Lotte Mart’s seafood MD (Merchandiser), said, "This event was planned to help consumers struggling with soaring prices and fishermen facing shipment difficulties," adding, "We hope consumers enjoy a nourishing meal that gives them strength during these challenging times."

This content was produced with the assistance of AI translation services.