Ostem Implant Secures Contract for 1,500 Dental Medical Devices with Egyptian Government

[Asia Economy Reporter Jang Hyowon] Ostem Implant (CEO Eom Taegwan), the world's No. 1 company in implant sales, announced on the 12th that it will supply at least 1,500 units of its dental medical equipment unit chair ‘K3’ to the Egyptian government over the next five years starting this year.

Third from the left - Dr. Yasser Hasouna, Dean of the Dental School and Brigadier General at Maadi Military Hospital, Egypt; first from the right - Jang Daehee, Manager of Osstem Implant Middle East Division. / Photo by Osstem Implant

‘K3’ won the bid in a competitive tender hosted by the Egyptian Authority for Unified Procurement, Medical Supply, and Technology Management (UPA), a government agency similar to Korea’s Public Procurement Service. Among the six companies whose products were selected, the total quantity of unit chairs required by the Egyptian government is 3,000 units. Ostem Implant’s ‘K3’ will be supplied to Egyptian military hospitals and general university hospitals over five years, accounting for half of the total quantity, i.e., 1,500 units.

To secure this contract, Ostem Implant’s Middle East branch explained that it had been preparing for a long time in collaboration with local dealer companies, with whom it has a strategic partnership, since last year.

The Middle East branch provided one ‘K3’ unit free of charge to an Egyptian military hospital, allowing local medical staff to use it directly for one year to verify the product’s stability and performance. Additionally, as the only dental company, it participated in the ‘Africa Health ExCon’ exhibition hosted by UPA, operated a promotional booth, and conducted product consultations with Egyptian government officials and the commander-in-chief of the Egyptian military hospital.

Ostem Implant’s Middle East branch plans to open a clinical education program in cooperation with the Academic Dental Center (ADC), a dental education institution under the Egyptian Ministry of Health, to promote the distribution of dental implants locally. Furthermore, it will donate ‘K3’ units free of charge to the Egyptian Presidential Palace, Cairo University, and Alexandria Dental College.

An Ostem Implant official said, “This order is the result of the Middle East branch solidifying its trust relationship with the Egyptian government. As product satisfaction data accumulates through the use of K3 in national hospitals, it is expected that the Middle East branch will accelerate expanding its client base to local private hospitals and dental clinics in Egypt.”

Meanwhile, Ostem Implant’s Middle East branch was established in 2020 and is one of the newer branches among Ostem Implant’s 30 overseas subsidiaries. Nevertheless, it is actively conducting sales and marketing activities together with local dealers in the Middle East and Africa. The Middle East branch plans to hold an academic seminar in Ethiopia this coming October.

Egypt’s population is 106 million, ranking 14th in the world, and as of last year, there are about 6,000 dental clinics nationwide. The number of dentists is expected to increase from about 18,000 to 24,000 this year and is projected to exceed 60,000 by 2026. The Egyptian implant market is also growing at an average annual rate of 23%, and the Middle East branch predicts that the proportion of dental clinics capable of implant procedures, currently at about 30%, will reach half by 2026.

This content was produced with the assistance of AI translation services.