Daekyo Launches Corporate Brand Campaign for the 'World's Largest School'

[Asia Economy Reporter Kwak Minjae] Daekyo announced on the 12th that it will launch the corporate brand campaign "The Biggest School in the World" to realize customers' potential and transform into a competent educational company in celebration of its 46th anniversary.

This campaign was planned to communicate with customers, promote various brands, and convey the meaning of realizing customers' latent potential to achieve Daekyo's corporate vision for 2025.

Along with video content embodying the purpose of the corporate brand campaign "We Are Each Other's School," which newly interprets Daekyo's management philosophy of "Gyohak Sangjang (敎學相長)" from the customer's perspective, the first lesson program, "Seoro Class," will be launched.

"Seoro Class" is a theme of empathy and communication to realize customer value. The first content features comedian Kim Haejun, known as cafe owner Choi Jun, in the "Romance" episode.

Comedian Kim Haejun shares different views on romance with a 10-year-old child who has a crush, delivering a message that new empathy and communication can discover new growth potential for customers.

Through continuously released content, customers will also have opportunities to directly and indirectly experience and learn about Daekyo's philosophy and various brands.

In addition, various lesson programs following "Seoro Class" will be launched to showcase the vision and value of the biggest school in the world.

A Daekyo official stated, "On the occasion of our 46th anniversary, we wanted to inform customers about Daekyo's various brands easily and enjoyably through more effective and differentiated methods with this corporate brand campaign," adding, "Starting with this campaign, we will continue corporate brand campaign activities to become a brand that customers empathize with and feel familiar with."

This content was produced with the assistance of AI translation services.