Incheon TP Cultivates Live Commerce Experts

[Asia Economy Reporter Park Hyesook] Incheon Technopark (Incheon TP) is recruiting students for the 'Live Commerce (real-time broadcast sales) Expert Training' course until the 28th of next month.

Live Commerce is an online channel that sells products through real-time video streaming. Due to the impact of COVID-19, the contactless and non-face-to-face economy has rapidly emerged, and it is actively used by department stores, convenience stores, cosmetics companies, and others.

This training program is part of nurturing individual broadcasting content creators and practical education for MCN (Multi-Channel Network), and will be held from September 5 to October 17.

The course covers a wide range of platform operations from basic to advanced levels, including ▲Live Commerce success strategies ▲Content shooting and video editing ▲Short clip (videos under 5 minutes) platform operation planning ▲Revenue generation and financial management. Mentoring, expert consulting, and special lectures are also provided.

The recruitment target is unemployed youth aged 17 to 39 living in Incheon, as well as university students or students on leave in the Incheon area, with 20 people accepted on a first-come, first-served basis.

An Incheon TP official stated, "Interest and demand for live commerce experts who manage everything from product sales to revenue while communicating interactively with consumers in real time are greatly increasing," adding, "We plan to help trainees design their future through one-on-one counseling support with graduates and experts in the individual broadcasting field."

This content was produced with the assistance of AI translation services.