Able C&C Launches Its Own Online Store 'Able Shop'

[Asia Economy Reporter Moon Hyewon] Able C&C announced on the 11th that it will launch ‘Able Shop,’ based on its six family brands, and implement a new membership system called ‘Able Members.’

Able Shop professionally curates Able C&C’s family brands, including Missha, A’PIEU, Chogongjin, Stila, Celapy, and Lapothicell, to provide a more personalized customer experience.

Able C&C plans to shift from its existing online platform Nunk, which is centered on distribution channels, to focus on its key brands, aiming to enhance the value of each brand. Through this, it will solidify its multi-brand strategy, one of its main management strategies, while strengthening digital transformation as a future growth engine.

Additionally, by using its company name directly, Able C&C will firmly establish its identity with a name that intuitively reminds customers of the company, and will focus on enhancing the commerce functions of its direct-operated online mall to build a more convenient online shopping environment for customers.

Able Shop has improved accessibility and convenience in terms of user interface (UI) and user experience (UX) so that customers can more easily access various information and services.

Furthermore, through ‘Able Members,’ an integrated online and offline membership system utilizing accumulated data from 10 million customers, Able C&C plans to increase customer loyalty by offering differentiated shopping benefits based on purchase performance. The existing three-tier membership system will be subdivided into five tiers: ▲Gold (over 200,000 KRW) ▲Purple (over 150,000 KRW) ▲Green (over 100,000 KRW) ▲Brown (over 50,000 KRW) ▲Orange (under 50,000 KRW) ▲Welcome (within 30 days of registration).

To commemorate the launch of its own mall, Able C&C will provide all members with a 100 KRW deal coupon and a 5,000 KRW discount coupon immediately upon registration. Additionally, members who purchase at least 1 KRW per month can receive a discount coupon to buy one product of their choice at 50% off regardless of brand, and Gold tier members can purchase products added to their cart at 50% off.

This content was produced with the assistance of AI translation services.