Mercedes-Benz Hosts Customer Invitation Event in Busan to Celebrate The New EQB Launch

Commemorating the Launch of the Electric SUV 'The New EQB'

[Asia Economy Reporter Kiho Sung] Mercedes-Benz Korea announced on the 11th that it successfully concluded a customer invitation event held for nine days from the 2nd to the 10th at Piac, a complex cultural space located in Yeongdo-gu, Busan.

This event was organized to commemorate the domestic launch of the family electric sport utility vehicle (SUV) ‘The New EQB’ and aimed to strengthen communication with customers in the Busan and Gyeongnam regions while providing a differentiated brand experience. It received great response with about 5,000 visitors over the nine days.

The exhibition space was composed of ‘The New EQB Garden,’ where visitors could experience the vehicle with an open view of the Busan sea, and ‘The New EQB Lounge,’ an indoor exhibition and resting area. A docent program offering professional vehicle explanations was operated to maximize customer experience.

Spaces and programs were also prepared for family customers, the potential buyers of the family electric SUV ‘The New EQB.’ In addition to a kids’ zone where children could comfortably and safely enjoy themselves, children’s experience programs such as a ‘Cookie and Cake Decoration Class’ and a ‘Terrarium Making Class’ were held for customers who made prior reservations, receiving positive feedback.

Moreover, various customer participation events were held, including a prize draw event offering Mercedes-Benz classic camping mats, tumblers, keyrings, and more, as well as a photo event providing photo shooting and printing services with The New EQB as the background.

Johannes Schun, Executive Vice President of Product, Marketing, and Digital Business, said, “We are pleased to introduce Mercedes-Benz’s family electric SUV ‘The New EQB’ for families and customers with diverse lifestyles,” adding, “We will continue to expand customer touchpoints through various marketing activities to communicate closely with customers in each region.”

This content was produced with the assistance of AI translation services.