Shinsegae Live Shopping to Sell Celebrity-Recommended Popular SNS Items
[Asia Economy Reporter Jeon Jinyoung] Shinsegae Live Shopping announced on the 11th that it has launched a special exhibition called ‘Celeb Recommended Items,’ which gathers and sells products that gained popularity on social networking services (SNS).
The Celeb Recommended Items consist of products that were highly popular through group purchases on platforms like Instagram and YouTube but are currently difficult to purchase. Customers can find a variety of products from over 20 brands introduced by famous influencers.
The lineup includes popular snacks from ‘Basak-hago’ introduced by broadcaster Kim Miryeo, the ‘Olla’ toner set collaborated with Instagram influencer Gombuin, the vegan-certified powdered toothpaste ‘Flavon,’ and the ‘Ihop’ birth celebration set.
To commemorate the launch, Shinsegae Live Shopping is also holding an event until the end of July, where customers who purchase over 50,000 won will be entered into a draw to win a Starbucks cold bag (30 winners).
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Jo Yoonkyung, MD of the Strategic Product Team at Shinsegae Live Shopping, stated, “This time, the Celeb Recommended Items offer a great opportunity to easily purchase trendy products without going through group purchases. Shinsegae Live Shopping will continue to introduce products that customers are interested in.”
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