CJ CheilJedang Launches New Soup Product 'Bibigo Nurungji Dakdari Samgyetang'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 11th that it has launched a new soup product, "Bibigo Nurungji Daldari Samgyetang."

Bibigo Nurungji Daldari Samgyetang is made by adding whole chicken leg and chicken tenderloin to chicken broth, and is filled with plenty of nurungji (scorched rice) and oats. The menu is centered around chicken legs, allowing consumers to enjoy a reasonably priced samgyetang product compared to the whole chicken samgyetang products available on the market.

CJ CheilJedang plans to strengthen its market position by leading with two types of samgyetang, as more than 60% of samgyetang sales are concentrated between June and August. The existing Bibigo Samgyetang has been loved by consumers, selling over 1.5 million packs annually, as it allows people to enjoy rich and hearty health soup dishes without visiting specialty restaurants.

A CJ CheilJedang representative said, "Bibigo soup dishes, including samgyetang, focus on using abundant and high-quality ingredients that are simmered for a long time to bring out the natural flavors of the ingredients in one bowl," adding, "We will continue to strive for customer satisfaction by offering products that meet the rising and diversifying tastes and expectations of consumers."

This content was produced with the assistance of AI translation services.