Busan Bank and BC Card Launch Marketing Campaign to Revitalize Busan Commercial Districts... Offering Discounts by Industry
[Asia Economy Reporter Yoo Je-hoon] BNK Busan Bank announced on the 8th that it will conduct the 'ESG-linked Busan Local Business Revitalization Marketing' in collaboration with BC Card until November 30.
First, to stimulate consumption in the Busan area, Busan Bank will promote representative Busan foods together with social media (SNS) influencers, and will also practice ESG by conducting plogging (picking up trash while running) mainly in old downtown areas such as Busan Yongdusan Park.
Various card discount benefits will be provided across different industries at BC Card affiliated stores in the Busan area. When paying a certain amount or more with a BC Card, customers can receive cashback discounts of ▲ 2,000 KRW on dining, cafes, and bakeries (on Saturdays and Sundays) ▲ 3,000 KRW on cosmetics and beauty salons ▲ 1,000 KRW on indoor sports ▲ 3,000 KRW on fashion and sports goods ▲ 2,000 KRW on cultural assets and tourist sites. In particular, when paying 50,000 KRW or more per transaction with a Busan Bank BC Card, additional discounts of ▲ 3,000 KRW on fuel ▲ 4,000 KRW on indoor sports ▲ 2,000 KRW on beauty will be provided.
To receive the discount benefits, one must apply through My Tag in the BC Card Paybook application, and the discount applies only once per person per eligible industry. This marketing campaign will end early if the budget is exhausted.
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Jang Myung-soo, head of the Card Business Department at Busan Bank, said, "This marketing was promoted to provide practical help to both customers using Busan Bank BC Card and local merchants in Busan," adding, "We will continue to discover ESG marketing for regional coexistence in the future."
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