LG Uplus Collaborates with Ulsan City to Revitalize Local Economy

Promotion of Makgeolli, Gorae Cultural Village, and Eonyang Bulgogi

LG Uplus announced on the 8th that it has signed a Memorandum of Understanding (MOU) with Ulsan Metropolitan City to revitalize the local economy. The photo shows Jung Su-heon, Head of LG Uplus Consumer Division (right), and Kim Doo-gyeom, Mayor of Ulsan Metropolitan City, posing for a commemorative photo. Photo by LG Uplus

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 8th that it has signed a Memorandum of Understanding (MOU) with Ulsan Metropolitan City to revitalize the local economy.

This MOU is the third agreement following those with Haeundae-gu in Busan Metropolitan City and Chuncheon in Gangwon Province, as part of the ‘Why Not?’ campaign aimed at providing customers with special experiences.

First, LG Uplus will collaborate with the Makgeolli brand ‘Boksundoga,’ which uses traditional Ulsan rice, to produce a collaborative product. The collaborative product will feature a label on the bottle and a neck tag of Boksundoga’s representative product, ‘Son Makgeolli,’ displaying the phrase ‘Why Not’ along with a QR code containing the ‘Why Not Playlist’ and ‘Makgeolli ASMR,’ perfect for listening to while drinking Makgeolli.

The web variety show ‘Why Not Crew,’ produced together, features famous singers and announcers such as ‘KCM,’ ‘Kwon Eun-bi,’ and ‘Jo Jeong-sik’ introducing local attractions and food through various missions. The first episode of Why Not Crew’s Ulsan edition, to be released on the 22nd, will introduce the ‘Whale Culture Village’ in Jangsaengpo, Ulsan, a former whale hunting center, and Ulsan’s representative dish, Eonyang Bulgogi.

Additionally, ‘Why Not Road,’ which introduces the attractions and surrounding tourist spots featured in Why Not Crew, and ‘Why Not Song,’ carrying messages of challenge and hope, will also be produced.

Jung Soo-heon, Head of LG Uplus Consumer Division, said, “We signed this MOU to revitalize the local economy and offer customers a special experience.”

Kim Doo-gyeom, Mayor of Ulsan Metropolitan City, said, “Through collaboration with LG Uplus, we expect to promote Ulsan’s attractive tourist spots such as Whale Culture Village, Taehwa River, and Sipridaesup Bamboo Grove, and to break away from Ulsan’s image as an industrial city.”

This content was produced with the assistance of AI translation services.