Goobne, Official Website Revamped After 7 Years... Targeting the MZ Generation

[Asia Economy Reporter Moon Hyewon] Goobne announced on the 8th that it has revamped its official website for the first time in seven years since 2015.

According to Goobne, this renewal applied a UI (User Interface) emphasizing intuitiveness so that consumers can use the desired services easily and conveniently. Based on trendy designs such as illustrations and motion graphics, the UX (User Experience) was also greatly improved to enhance consumer satisfaction.

The website contains digital content focused on the brand worldview called the ‘Basasak Universe.’ The newly added ‘Journal’ tab allows users to see behind-the-scenes stories including Basasak Universe-related content and Goobne menu development. The intention is to target the tastes of the MZ generation, who are enthusiastic about storytelling with wit and persuasiveness, by including not only menus but also stories about the brand itself. The website also improves accessibility by enabling direct access to brand-linked channels such as the official Instagram and YouTube.

The ‘Menu Introduction’ tab added a feature that reveals real-time popular menu items and recommended menu rankings to help consumers when choosing a menu. Promotional products are individually marked so consumers can easily find them. At the bottom of the ‘Store Locator’ tab, a function was added to check which promotions are being held at nearby stores. The ordering system will also be improved to allow consumers to order Goobne menus more conveniently.

Through the renewed website, Goobne will conduct various promotions for Goobne members, including a pre-registration event for a pop-up store starting from today.

This content was produced with the assistance of AI translation services.