Coway Selected as 'Best Korea Brand' by Interbrand

Named Among South Korea's Top 50 Brands for 8 Consecutive Years

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 6th that it has been selected as one of the '2022 Best Korea Brands' organized by the global brand consulting firm Interbrand, marking its eighth consecutive year among Korea's top 50 representative brands.

Interbrand is a globally renowned brand consulting group that annually evaluates the value of major brands worldwide and selects the top 100 global brands. Since 2013, it has also selected the top 50 domestic brands by value and announced the 'Best Korea Brands.'

In this year's Best Korea Brands, Coway ranked 24th in the overall brand ranking, rising three places from the previous year. Notably, Coway's brand value increased by 5.6% compared to the previous year, reaching 1.1896 trillion KRW, continuing its steady growth trend.

Shim Byung-hee, head of Coway's Marketing Office, stated, "Paying attention to the overall user experience, including design, hygiene, and innovative functions that customers value during product development, is a key factor in maintaining Coway's strong brand competitiveness." He added, "We will continue to provide products and services that customers can trust and solidify our position as a leading brand in eco-friendly home appliances."

This content was produced with the assistance of AI translation services.