‘Refreshing Gangdong, Exciting Residents’... Lee Soo-hee, Gangdong District Mayor, Chooses District Administration Slogan

[Seoul District News] Gangdong-gu in the 8th Term of Elected Mayor: "We Will Create a Proud Gangdong That Is Good to Live in Through Vigorous Change"

[Asia Economy Reporter Jong-il Park] Gangdong-gu (Mayor Lee Soo-hee) has finalized the official administrative goal for the 8th term of the elected government as ‘Dynamic Change, Proud Gangdong’.

On the 1st, Gangdong-gu officially decided on ‘Dynamic Change, Proud Gangdong’ as the administrative goal, reflecting the vision, direction, and philosophy of the newly launched 8th term of the elected government. This signifies the intention to create a ‘livable and proud Gangdong’ through administrative innovation and communication with residents, demonstrating Mayor Lee Soo-hee’s determination to lead the dynamic change of the new Gangdong in the 8th term.

The four major guidelines for administrative operation to realize the administrative goal were selected as ▲Fairness and Innovation ▲Responsibility and Integrity ▲Communication and Integration ▲Autonomy and Creativity. This means that in performing their duties, employees will operate the administration to lead innovation through creative administration in an environment guaranteeing autonomy, based on responsibility and integrity as the top values of public officials, communicate with residents with a fair attitude, and promote integrated policies.

The administrative slogan was chosen as ‘Renew Gangdong, Excite Residents,’ meaning that the newly evolving Gangdong will energize its residents.

Previously, from June 7 to 20, Gangdong-gu held a contest for employees and residents to select the administrative goal, guidelines, and slogan for the 8th term of the elected government to collaboratively create the administrative direction. A total of 179 employees and residents participated in this contest, demonstrating their interest and expectations for the newly launched 8th term administrative direction.

Mayor Lee Soo-hee of Gangdong-gu said, “The 8th term of Gangdong will be an era of transition,” adding, “I will not forget that the residents’ desire for change brought me to this position, and I will do my best to complete a charming and vibrant city, a Gangdong that residents can be proud of.”

Gangdong-gu plans to develop a brand identity (BI) design for the finalized administrative goal of the 8th term and publicly disclose the basic direction of administrative operation both internally and externally, while utilizing it for various promotional activities.

This content was produced with the assistance of AI translation services.