Samsung Securities Launches YouTube Live Show 'Research For You' "Meet Us Every Day at 4 PM"

Delivering Vital Information on Domestic and International Markets and Stocks Needed for Uncertain Market Responses

[Asia Economy Reporter Lee Seon-ae] Samsung Securities announced on the 5th that it will expand and reorganize its YouTube live broadcasts starting in July to support investors who are struggling with uncertain market responses.

First, a fixed live broadcast will be scheduled every day at 4 PM to provide various information on domestic and international markets and stocks, along with real-time Q&A through live chat. On Mondays, 'Weekly Promising Stocks' will be aired; on Tuesdays and Thursdays, 'Mr. Overseas Stocks' will cover major issues and response strategies in overseas markets; Wednesdays will feature 'Market CHEF' delivering market response strategies; and Fridays will have 'Tech Talk,' highlighting trends in global growth industries.

Since its debut in November 2019, Samsung Securities' investment information live broadcasts have aired a total of 550 episodes as of May, garnering a cumulative view count of 5 million, showing great popularity among investors. Samsung Securities plans to firmly position the 4 PM slot as 'Samsung Securities Investment Information Time' by fixing the live broadcast at 4 PM and introducing the brand name 'Research for (4) You Live,' targeting the time slot with the highest demand for investment information.

Along with the live broadcast reorganization, the broadcasts hosted by virtual analysts, first introduced domestically in May, will also adopt the brand name 'Research for You Virtual' and expand their segments. The virtual analysts are virtual humans created by replicating actual Samsung Securities analysts. Samsung Securities developed them for the first time in Korea last May and has been using them to deliver investment information through YouTube content.

The virtual analyst created by replicating Investment Information Team Leader Jung Myung-ji hosts 'Research Highlights,' summarizing and introducing the best reports from daily reports. The virtual analyst of Global Stock Team Leader Jang Hyo-sun introduces the U.S. market conditions, major news, and notable stocks of the day through 'U.S. Stock Weekly Trading Checkpoint' and 'U.S. Stock Weekly Trading Snapshot.'

In particular, the weekly trading-related broadcasts are the world's only broadcasts where viewers can check daytime trading forecasts and price information for U.S. stocks, a system first introduced globally by Samsung Securities, making it a differentiated content that attracts great interest.

Starting in July, the virtual analyst of Global Stock Team Leader Jang Hyo-sun will additionally host 'Research Highlights Global,' which provides major issues in the U.S. market and related investment strategies, helping investors respond to increased volatility in U.S. stocks due to inflation, the Ukraine war, and other factors.

Since launching in mid-May, broadcasts hosted by virtual analysts have surpassed 500,000 cumulative views in just a month and a half, establishing themselves as a new trend in YouTube investment information.

Lee Dae-hee, head of the Media Strategy Team, said, "As market volatility increases, analysts face difficulties due to expanded analysis time and response scope, while investors' needs for quick and diverse content for risk management have grown. Thanks to the proactive introduction of virtual analysts, we feel great satisfaction in being able to quickly provide the information investors need."

Meanwhile, Samsung Securities is holding a generous prize event for viewers until the 8th to commemorate the launch of 'Research for You.' Viewers who watch the promotional video for 'Research for You' on Samsung Securities' YouTube channel and answer the quiz correctly via the survey link will be entered into a draw to receive gifticons (prizes to be determined) for 100 people. At the same time, an additional event for the live broadcast 'Research for You Live' will be held. During the live broadcasts of 'Research for You Live' in the first week of the reorganization until the 8th, participants in the comment event will be entered into a daily draw to receive Naver Points and other gifts for a total of 50 people each day.

Yoon Seok-mo, head of the Research Center, stated, "'Research for You' is an all-inclusive content channel that contains all the information needed for investment, from market conditions to response strategies, beyond just fragmented stock information. Just as one enjoys accommodation, leisure, and dining all at a comprehensive resort, we will do our best to manage content so that investors visiting Samsung Securities' YouTube channel can access high-quality information necessary for investment through various live and virtual broadcasts."

This content was produced with the assistance of AI translation services.