SSG.com Opens 'Gangnam Era'... Full-Scale Online Synergy Creation Begins

SSG.com office appearance.

[Asia Economy Reporter Jeon Jinyoung] SSG.com has completed the relocation of its headquarters to the Gangnam area, a representative office cluster favored by IT company MZ generation (Millennials + Generation Z) employees.

According to SSG.com on the 5th, the company moved its headquarters to Centerfield located in Yeoksam-dong, Gangnam-gu, Seoul, together with its subsidiary W Concept, and is embarking on creating online synergy in earnest. SSG.com and W Concept will strengthen collaboration with Gmarket, located within a 10-minute walk from Centerfield, concentrating their online business capabilities and aiming for growth.

Since being incorporated as a subsidiary of SSG.com in May last year, W Concept has continued its high growth and has become a unique fashion platform. Gmarket, together with SSG.com, launched the integrated paid membership ‘Smile Club’ last May and is preparing an expandable membership that integrates benefits from Shinsegae Group’s key offline affiliates, accelerating the post-merger integration (PMI) work for building the ‘Shinsegae Universe.’

With this headquarters relocation as an opportunity, SSG.com plans to spread the ‘SSG DNA’ and establish an autonomous yet flexible organizational culture. To this end, SSG.com has built a smart office. By increasing office space efficiency through expanded telecommuting and remote work, it has created a work environment where employees can choose and utilize various work styles according to the nature of their tasks and personal preferences.

Desks are configured in standard, independent, window view, and caf? styles, and can be autonomously selected through a seat reservation system. Large monitors are installed at all seats, and personal lockers for storing laptops and office supplies are provided to all employees. Additionally, reflecting the demand for video remote meetings, dozens of small to medium-sized meeting rooms for 1-2 people have been established, expanding collaboration spaces.

An SSG.com official stated, “Starting with this headquarters relocation, we will continue to strive to create a creative and flexible organizational culture,” and added, “We plan to enhance synergy through organic collaboration with Gmarket and W Concept.”

This content was produced with the assistance of AI translation services.