KT Strengthens Customized Benefits for Foreign Customers Entering Korea

Chinese residents living in Korea are using the WeChat KT Mini Program.

[Asia Economy Reporter Lim Hye-seon] KT announced on the 3rd that it will strengthen its care services for foreign customers, considering the increasing trend of foreign arrivals in Korea.

KT will launch a KT mini program within WeChat for Chinese customers, who make up the largest proportion of foreigners residing in Korea, and will begin full operation from July. The KT mini program can be accessed immediately by searching for '한국(??) KT' on WeChat and pressing the follow button.

WeChat is a mobile messenger with approximately 1.2 billion users. The mini program operates by opening a new app within WeChat, allowing users to access services and purchase products separately from WeChat itself.

The KT mini program offers real-time Chinese language chat consultations about KT’s wired and wireless services, usage inquiries for communication products, guidance to nearby KT stores, and pre-application for USIM cards for new arrivals, helping to overcome language barriers in consultations.

In addition to consultation support, users are provided with a benefits program called ‘Wolwolhyang (月月享)’, which considers the preferences of Chinese residents in Korea. Wolwolhyang means enjoying benefits every month.

Wolwolhyang offers discounts on the Chinese food delivery platform ‘Hungry Panda’, Hwa Han Food coupons, remittance fee discounts at Bank of China, VIP benefits from China Southern Airlines, admission discounts to Korean Folk Village, Petite France, and Italian Village, free coupons for popular restaurants in major Chinese residential areas, and discounts at Paradise Hotel, all available to KT mini program followers.

Furthermore, KT has formalized the ‘Friend Wireless Bundle’ product, which was promoted from April to September last year. This product offers bundle discounts for up to five foreigners of the same nationality. Depending on the plan, users can receive discounts of up to 11,000 KRW per person for 24 months. It is easy to subscribe with only an ID card showing nationality, without additional documentation, and there is no need to link payment accounts.

Multilingual text notifications and KT’s foreigner-only customer center consultation languages have also been expanded to English, Chinese, Vietnamese, and Russian. Customer center consultations are conducted in real-time for English, while Chinese, Vietnamese, and Russian consultations are handled via a callback system where a consultant contacts the customer after the request.

KT plans to continue expanding its customer service and benefit-focused marketing to various nationalities. It aims to provide non-face-to-face mobile native language consultations and various benefits available in Korea through mobile messenger platforms, delivering the value of digital convergence (Digico) to customers in both wired and wireless sectors.

This content was produced with the assistance of AI translation services.