"Golf Fever Heats Up" Lotte Department Store Sees 1,000 Applicants for Office Workers' Screen Golf Tournament

Preliminary Rounds Until July 10
Last Year's Golf Product Sales Increased by 35% Year-on-Year
Over 40% Growth in the First Half of This Year... Golf Craze Continues
Golf Brands Offer Up to 10-30% Discount During Regular Sale Period

A model is posing in the golf simulator room on the 6th floor of Lotte Department Store Main Branch.

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 3rd that more than 1,100 people have registered for the main store's 'Office Worker Screen Golf Tournament.' The participant recruitment was conducted over two weeks from the 10th to the 23rd of last month.

Lotte Department Store stated, "Only the top 24 out of approximately 1,100 participants can advance to the finals, so fierce competition is expected." Participants who completed pre-registration can freely participate in the preliminaries by choosing the 'Lotte Skyhill Gimhae' course at screen golf venues equipped with the Golfzon program until July 10. However, since this tournament is for amateur office worker golfers, GTOUR professionals and those holding professional licenses are not allowed to participate, and the use of paid items during the game is prohibited. The top 24 will participate in the finals held at the Cosmonegy Plaza on the basement first floor of the main store from July 15 to 23. After the quarterfinals, the final match will be held on the 31st of this month.

Special awards will be given not only to the ultimate winner but also for 'Hole-in-One,' 'Longest Drive,' and 'Nearest to the Pin.' The first-place winner will receive Lotte gift certificates worth 3 million KRW and a 'Future Retro' top and bottom outfit set valued at 500,000 KRW. Up to fourth place will receive Lotte gift certificates, signed ball caps by golfer Kim Hyo-joo, and Future Retro products in varying amounts. Special award winners selected for Hole-in-One, Longest Drive, and Nearest to the Pin will be given golf brand gift certificates worth up to 500,000 KRW. Regardless of ranking, participants who only join the preliminaries will receive shopping benefits such as a 12-ball set of 'Volvik' golf balls and a 10% discount coupon for golf merchandise.

Lotte Department Store's golf sales are also soaring. Last year, golf merchandise sales at Lotte Department Store increased by 35% compared to the previous year, and in the first half of this year (January to June), they have maintained a high growth rate of over 40%. The main store renewed and reopened its golf hall last June, focusing on premium golf wear brands favored by young golfers such as Zipore, Amazingcree, and St. Andrews. Over the past year (July 2021 to June 2022), golf hall sales increased by 50% compared to the same period the previous year. Among these, sales from the 20s and 30s age group nearly doubled.

Meanwhile, Lotte Department Store has prepared various golf brand events to enjoy alongside this tournament. At the Cosmonegy Plaza on the basement first floor of the main store, where the finals and championship matches will be held, a Future Retro pop-up event will take place from July 12 to 31. Future Retro is a retro-sentiment golf wear brand newly launched last year. Additionally, the Dongtan branch will showcase the Champion Golf pop-up for the first time in Korea from July 1 to 31. The Jamsil branch will hold an 'Adidas Golf' pop-up from July 8 to 24 to introduce the new product 'Code Chaos 22.' In line with the summer regular sale themed as a season off, golf wear brands such as Nike Golf, Ping, and Daks Golf will be offered at discounts of up to 10-30% at all stores until July 10.

Kim Jaebeom, head of Lotte Department Store's main store, said, "To celebrate the first anniversary of the main store golf hall renewal, we planned an event where customers can directly participate and enjoy, rather than just a simple promotion."

This content was produced with the assistance of AI translation services.