HPO Selected Actor Gong Yoo as Official Model for 10th Anniversary Denfps

[Asia Economy Reporter Park Hyungsoo] Health functional food company HPO announced on the 1st that it has appointed actor Gong Yoo as the official model to celebrate the 10th anniversary of launching its own premium brand ‘Denps’.

Starting this month, HPO will actively carry out a large-scale ‘branding campaign’ with Gong Yoo to promote the brand. The campaign aims to convey to consumers the value of reliability pursued by Denps, which is based on high-quality ingredients and strict food standards.

HPO has released flagship products such as ‘Denmark Probiotics Story’ and ‘True Vitamin.’ Last year, it expanded its product lineup by launching ‘Baeksuo Premium Jin’ for menopausal women.

An HPO official said, "Gong Yoo is an actor loved by people of all ages due to his solid acting skills and diverse filmography," adding, "We thought Gong Yoo was the most suitable to represent the value of reliability that Denps pursues, so we selected him as the official model."

He continued, "Through synergy with actor Gong Yoo, we plan to enhance the premium health functional food image of Denps."

The first TV commercial teaser video featuring Gong Yoo was released on the 1st. HPO will broadcast the video on terrestrial and cable TV channels as well as digital media starting from the 8th.

On the 16th, HPO signed a contract to acquire approximately 300,000 treasury shares on the market to enhance shareholder value. HPO recorded its highest-ever performance on a consolidated basis in the first quarter of this year.

This content was produced with the assistance of AI translation services.