Squeeze Brewery, Hotel Stay Voucher Giveaway Initial Consonant Quiz Event View original image


[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Squeeze Brewery announced on the 1st that it will hold an initial consonant quiz event ahead of the launch of ‘J-ege Maekju’ (Beer to J), which spans all generations from the MZ generation to the 4050 generation.


This event is a customer participation event to guess the initial consonants of Squeeze Brewery’s new product ‘J ㅇ ㄱ’ and is inspired by the debut song of national singer Lee Sun-hee, who swept the music scene by winning the grand prize at the 1984 Riverside Song Festival.


Until the 13th, participants can leave their answers through the landing page linked from Squeeze Brewery’s official SNS, KakaoTalk, and Naver banner ads, and will be entered into a draw to win generous prizes such as hotel accommodation vouchers and chicken gift certificates.


Planned to unite all generations from the MZ generation to the 4050 generation under the single cultural code of music, this project allows people to reminisce and interact through Lee Sun-hee, the national diva who has been loved by the public for over 40 years with her clear and pure voice, through ‘J-ege’.



A representative of Squeeze Brewery said, “We selected Lee Sun-hee’s legendary song ‘J-ege’ as part of a memory revival project born from the intention to create precious memories through the warm cultural element of music,” and added, “Since this initial consonant quiz event is a meaningful event held ahead of the launch of two types of ‘J-ege Maekju’ on the 13th, we hope many people will participate.”


This content was produced with the assistance of AI translation services.

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