Enjoy Both Online and Offline! ... Gyeongju Expo Grand Park Unveils Large-Scale Outdoor Escape Game in Early September

Planning and Discovering Customized Gamification Content Targeting the MZ Generation

Development of outdoor escape room game content in progress at Gyeongju Expo Park.

[Asia Economy Yeongnam Reporting Headquarters Reporter Yeo Jong-gu] Gyeongju Expo Grand Park has embarked on developing game-based experiential content targeting the younger generation in collaboration with private companies.

The new content, scheduled for launch in September, is a large-scale outdoor escape game titled "Akjeok: The Relic That Calls Death" (working title), which allows any park visitor to enjoy the game using their smartphone.

The game "Akjeok: The Relic That Calls Death," set against the backdrop of the park, began joint development on the 27th through a business agreement between Gyeongju Expo Grand Park and Play the World, a company specializing in outdoor escape game development.

The development of this outdoor escape content is a non-face-to-face outdoor experience program responding to new tourism trends. It aims to discover content preferred by people in their 20s and 30s, giving Gyeongju Expo Grand Park a youthful image and promoting park revitalization and increased visitor numbers.

The game can be accessed via a QR code installed at the park entrance using a smartphone, allowing participation without installing a separate app, making it easy for anyone to use.

Upon accessing the game through a smartphone, the adventure story unfolding in Gyeongju Expo Grand Park is introduced in a webtoon format. Players find clues hidden throughout the park, move to key locations, and solve puzzles to receive the next clue.

Following the game story, missions using the park's terrain and landmarks, obtaining hints, and experiences that blend online and offline elements, along with the synergy of digital technology and the sense of place, will enhance the game's immersion.

Ryu Hee-rim, CEO of Gyeongju Expo Grand Park, said, "Developing this escape game content is a new challenge for us as well," adding, "Since it is created targeting young people seeking new and fresh experiences, we expect a strong response both online and offline."

This content was produced with the assistance of AI translation services.