"Capture Vacation Season Demand"... Retail Industry Sees Flood of Travel Products

GS Shop Revamps Travel Specialty Program
Gmarket and Auction Host 'Travel Big Sale' Event

The local guide is introducing the travel destination on the GS Shop Show Me The Travel broadcast.

[Asia Economy Reporter Lim Chun-han] The distribution industry is gearing up to capture travel demand ahead of the peak vacation season.

According to industry sources on the 2nd, GS Shop has significantly revamped its travel-specialized program, 'Show Me the Travel.' On the 3rd, it will broadcast a travel product for Hana Tour's Cebu J Park Resort. Due to the impact of rising airfare prices, the product price has increased, but it includes benefits such as a suite ocean view room and upgraded special meals throughout the itinerary.

GS Shop reported that on the 26th of last month, it received 3,000 consultation reservations after selling premium European travel products including Italy, Eastern Europe & Balkans, and four Western European countries. This is analyzed to be because the revamped broadcast showed travel destinations as vividly as possible, raising expectations for overseas travel. In particular, based on customer feedback wanting to see local restaurants and actual travel reviews, local guides from Italy, Barcelona, and Prague directly introduced the travel destinations, adding to the viewing enjoyment.

Gmarket and Auction are holding a 'Travel Big Sale' offering domestic and international travel products at special prices until the 10th. This event features coupons, special deals, vacation, and ranking sections. Especially in the vacation section, based on prior survey results, products related to 11 vacation keywords preferred by customers such as Jeju Island and hotel stays are showcased. In the special deals section, a total of 10 travel products, including 8 domestic and overseas travel products and 2 air tickets, are sold at special prices daily from midnight. With a 10% travel coupon issued daily and an additional 10% credit card discount, customers can receive discounts up to 400,000 KRW.

A Gmarket official said, "As customers are facing their first proper vacation in over two years since COVID-19, we have prepared a wide range of travel products covering both domestic and international destinations more than ever before for those eagerly awaiting their vacations. Having confirmed future domestic and international travel demand through prior surveys, we will continue to carry out travel promotions going forward."

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