Baemin Advertisement and Campaign Win Triple Crowns at 'Effie Awards'

Silver Award for 'Baemin Green' Campaign to Refuse Single-Use Items at Prestigious Global Marketing Awards

[Asia Economy Reporter Kim Cheol-hyun] Baedal Minjok (hereafter Baemin) marketing campaign has won three awards at a globally recognized prestigious awards ceremony. Baemin's operator Woowa Brothers (CEO Kim Beom-jun) announced on the 1st that at the global marketing communication awards, the '2022 EFFIE Awards Korea,' the eco-friendly campaign 'Baemin Green, You Don’t Need to Give Disposable Spoons and Forks' won the silver award, and the Baemin B Mart brand campaign 'This Moment - Grocery Shopping Also Instant Delivery' won the bronze award. Additionally, based on the total scores of the winning works, Baedal Minjok was selected as the special award recipient for 'Brand of the Year,' given to the top three companies.

The EFFIE Awards, which began in the United States in 1968, is a globally prestigious marketing awards ceremony held in 51 countries. It evaluates how much actual advertising campaigns contribute to achieving marketing goals. The 'Baemin Green, You Don’t Need to Give Disposable Spoons and Forks' campaign (hereafter Baemin Green), conducted from April to November last year, was recognized for effectively contributing to the substantial reduction of disposable plastics and improving customer awareness by utilizing various online and offline channels.

The Baemin B Mart brand campaign, carried out from May to August last year through YouTube, SNS videos, and offline outdoor advertisements, emphasized B Mart’s distinctive strength of fast delivery with the slogan 'Grocery Shopping Also Instant Delivery.' The judges commented, "It spread a clear message about the brand, contributed to practical results in various aspects, and maximized the use of digital media by combining it with a musical that fits the advertising message."

Jang In-sung, Chief Branding Officer (CBO) of Woowa Brothers, said, "We empathize with the environmental issues created by the delivery industry and have considered solutions. We believe that finding, changing, promoting, and implementing practical methods connected to Baemin’s services that actually help environmental problems received positive evaluations." He added, "We will continue to thoughtfully pursue branding activities that can exert positive influence in the future."

This content was produced with the assistance of AI translation services.