Busan City Partners with Naver and Pukyong National University to Drive Digital Transformation for Small Businesses

At Haeundae Naver Square, Signing of 'Business Agreement for Training Digital Transformation Personnel and Research Cooperation for Small Business Owners'

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City, Pukyong National University, and Naver join forces to support the digital transformation of small business owners.

On the afternoon of the 30th, Busan City will sign a ‘Small Business Digital Transformation Workforce Training and Research Cooperation Agreement’ at ‘Naver Square’ to promote digital transformation and practical workforce training for small business owners.

Digital transformation, a core premise of the 4th Industrial Revolution technologies, represents both a crisis and an opportunity for small business owners. Accordingly, establishing strategies based on big data, marketing analysis, and expanding online-centered business have emerged as essential elements for survival and growth.

In this era of digital transformation, the agreement among Busan City, Pukyong National University, and Naver to support small business owners’ digital transformation is expected to provide a leap forward for small business owners vulnerable to 4th Industrial Revolution content.

The city will provide Pukyong National University with data analyzing commercial districts based on big data related to small business owners that it holds.

Pukyong National University will focus on supporting digital marketing such as customized brand strategy development, live commerce, and online shopping by matching university (graduate) students with small business owners based on the data. Through this, participating students will enhance their practical digital transformation skills and help spread related entrepreneurial culture.

Finally, Naver will provide educational content for digital education of Pukyong National University students and small business owners, including the use of live commerce, and collaborate on related research.

Support for small business owners’ digital transformation through today’s agreement will continue in connection with Pukyong National University’s ‘Human ICT Convergence Major’ courses.

The ‘Human ICT Convergence Major’ at Pukyong National University integrates core 4th Industrial Revolution technology fields such as artificial intelligence and big data with social sciences, focusing on education in technology and data utilization for humans and society.

This support for small business owners’ digital transformation is also promoted as part of the project supporting local small business owners’ search advertising and live commerce activities carried out by students in the first semester ‘ICT Project (Professor Jeonghwan Kim in charge)’ course this year, with a project performance report meeting scheduled alongside the agreement ceremony.

Lee Joonseung, Director of the Digital Economy Innovation Office of Busan City, said, “We are shifting the paradigm of local small business policies from ‘welfare’ to ‘industry’ and are fully committed to fostering sustainable and creative small business owners.” He added, “Through this agreement, university students will become digital guides for small business owners based on big data, assisting from marketing strategy development to search advertising and live commerce, which will not only improve students’ practical skills but also serve as a foundation to strengthen small business owners’ online business responsiveness.”

Jang Youngsoo, President of Pukyong National University, stated, “Through this agreement, universities, local governments, and companies will join hands to enhance the digital technology and information utilization capabilities of small business owners, who are key players in the local economy, and strive to become a win-win cooperation model among local government, industry, and academia that leads regional economic revitalization.”

This content was produced with the assistance of AI translation services.