Second Half Year Agricultural and Livestock Products '20% Discount at Large Mart · 30% Discount at Traditional Market' Support

[Image source=Yonhap News]

[Asia Economy Sejong=Reporter Son Seonhee] Starting from the 1st of next month, the government will provide 20-30% discount coupons for agricultural, livestock, and fishery products sold at large supermarkets, online malls, and traditional markets. This initiative aims to alleviate consumers' shopping basket burdens amid rapidly rising prices and targets agricultural and livestock products whose prices have increased significantly compared to the average year.

On the 30th, the Ministry of Agriculture, Food and Rural Affairs announced this 'Agricultural and Livestock Products Discount Coupon Project' through a press release. The discount coupon event will be applicable at large supermarkets such as E-Mart, Lotte Mart, Homeplus, Hanaro Mart, GS Retail, online malls including 11st, Oasis, Coupang, as well as traditional markets, small and medium-sized supermarkets, eco-friendly stores, local agricultural product direct stores (local food), and public institution and local government malls, covering small and medium distribution channels.

A 20% discount rate will be applied when purchasing agricultural and livestock products at large supermarkets and online malls, while traditional markets will receive a 30% discount rate.

In this regard, the government plans to manage the program in cooperation with consumer organizations by inspecting prices of items on sale at major distribution companies twice a month to ensure that consumers receive real benefits.

Kim Jong-gu, Director of Distribution and Consumer Policy at the Ministry of Agriculture, Food and Rural Affairs, said, "In the current situation of sustained high inflation, we hope that the agricultural and livestock product discount coupons will help reduce household price burdens. We will closely monitor the supply and demand situation of key agricultural and livestock products sensitive to living costs and strive to ensure that major policies for stabilizing people’s livelihoods are implemented without any setbacks."

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