YouTube, What Is Your Name? ... Busan City Promotes 'Official YouTube Channel Name Citizen Contest'
[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Duyul] Busan City is holding a contest to rename the official YouTube channel, a representative communication medium connecting citizens and the city.
The current channel name, ‘Bussan News,’ reflects the local characteristics well but has been criticized for its one-way information delivery nature, prompting the need for a name change.
The city plans to hold a naming contest that reflects the nature of the Busan City YouTube channel, which delivers difficult administrative news easily through live broadcasts and various content, emphasizing its role as a two-way communication channel with citizens.
The contest will be held from the 1st to the 14th on the Busan City website survey. Any Busan citizen can participate by submitting a new YouTube channel name along with the reason for the suggestion.
In July, the city will finalize the channel name through a judging panel including external experts and a preference survey.
The final winner and selected participants by lottery will receive a small gift certificate.
Once the new channel name is finalized, the logo design and channel screen will be revamped accordingly and officially applied to the YouTube channel starting in August.
With the launch of the 8th term of the elected government, the city plans to actively utilize YouTube as a communication point with citizens by newly revamping the channel, providing high-quality content, and expanding live broadcasts that offer vivid on-site experiences.
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Na Yoonbin, spokesperson for Busan City, said, “We will continue to strive to establish the official Busan City YouTube channel as a communication window where citizens and city administration can interact two-way,” and added, “We ask for the interest and participation of many citizens in the YouTube channel name contest.”
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