Selling the Flavors of Gyeongbuk in All Directions... Launching the 'Agricultural and Food All-Round Beauty Project'

The 8th Elected Term Aims for 30 Trillion Won, a 27% Increase Over the 7th Term's 23 Trillion Won Sales

‘Gyeongbuk Agricultural and Food All-Rounder Project’ Poster.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Gyeongbuk Province, with the launch of the 8th term of the elected government, has prepared the ‘Agricultural and Food All-Round Beauty Project’ to establish a foothold for promoting the excellence of regional agricultural and food products nationwide.

The project name ‘Agricultural and Food All-Round Beauty (八方味引)’ means 八方 (8th term of the elected government · all provinces) and 味引 (preference for the taste of Gyeongbuk).

Over the past two years, agricultural and food product sales rapidly shifted from offline to online due to COVID-19, but recently, as we enter the endemic phase, face-to-face consumption is showing an increasing trend again.

The province plans to promote policies that maximize the strengths of the offline market to achieve a major transformation in agricultural and food product promotion, sales, and marketing, reflecting this trend.

Accordingly, under the slogan ‘8th Term of the Elected Government, Gyeongbuk’s Taste (味) to All Directions,’ regional strategies have been prepared to strengthen synergy in offline channels for the successful promotion of the ‘Agricultural and Food All-Round Beauty (八方味引) Project.’

The main point of the project is to establish representative agricultural specialty product stores of Gyeongbuk tailored to each region across the country’s eight provinces, including Busan, Daejeon, Chungbuk (Cheongju), Jeonbuk (Jeonju), Gangwon (Pyeongchang), and Jeju, in addition to existing antenna shops in the metropolitan area and Daegu·Gyeongbuk area.

‘Agricultural and Food All-Rounder (八方味引) Project’ Regional Strategies.

By region, Daejeon, Chungbuk, and Jeonbuk will collaborate with large distribution companies; Gangwon and Jeju with resorts; and Busan with the residents’ association.

In particular, Busan will open a direct sales market type, Gangwon and Jeju will open pop-up store types, and Daejeon, Chungbuk, and Jeonbuk will open shop-in-shop types.

The shop-in-shop will introduce an unmanned store operation method in collaboration with distribution companies to reduce operating costs.

In the idle spaces of subway stations with high foot traffic in the metropolitan area, unmanned vending machines for fruits and processed products will be installed on a trial basis to simultaneously achieve sales, promotion, and marketing effects.

The unmanned vending machines have the advantage of being conveniently available 24 hours a day, catering to the demand of single-person households and those who eat alone.

Also, as a global strategy, leveraging the ‘K-culture (music, drama, movies, etc.) golden age that led the Korean Wave,’ stores for regional representative fresh agricultural products such as fruits and vegetables (K-fresh zone) will be established in major cities like Vietnam and the United States in collaboration with global distribution companies like Lotte Mart.

The two-track strategy of the Gyeongbuk Agricultural and Food All-Round Beauty Project, regional strategy and global strategy, will be gradually promoted within the 8th term of the elected government, aiming to increase agricultural and food product sales from 23.7 trillion won in the 7th term to 30 trillion won, a 27% increase, in the 8th term.

Governor Lee Cheol-woo said, “Gyeongbuk’s proud agricultural products must gain trust not only nationwide but internationally,” and added, “In the 8th term of the elected government, we will start by globalizing regional agricultural specialty products to create a new Korea with the power of Gyeongbuk.”

This content was produced with the assistance of AI translation services.