With the Start of the Full Monsoon Season... Shinsegae Department Store Sees a Surge in Sales of Umbrellas and Air Conditioners

Shinsegae Department Store Gangnam Branch air purifier store.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 27th that sales of related items such as umbrellas, raincoats, and air conditioners have increased as the monsoon season has begun in earnest.

According to Shinsegae Department Store, from the 1st to the 24th of this month, sales of fashion accessories such as umbrellas and raincoats grew by 73.1% compared to the previous year. Sales of large home appliances such as air conditioners rose by 58.3%, and bedding items made of cooling materials that help comfortable sleep also increased by 4.2%.

Shinsegae Department Store Gangnam Branch is holding pop-up store events featuring Samsung Electronics, Blueair, Stedlerfoam, and MollyQ until the 7th of next month. The Gyeonggi Branch is hosting a Tempur event in the basement level 1 The Stage pop-up space until the 30th of this month.

Shinsegae is also conducting a regular sale with discounts up to 70% until the 10th of next month. More than 300 brands are participating in this sale, which also includes abundant promotional events.

A Shinsegae Department Store official said, “As the monsoon season begins in earnest and temperature and humidity rise, sales of related products are also increasing,” adding, “We will lead lifestyle trends with diverse content and differentiated marketing tailored to customer demand.”

This content was produced with the assistance of AI translation services.