LG Household & Health Care Launches 'Dr. Groot Black Recover', a Gray Hair Covering Hair Loss Shampoo

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care's Dr. Groot announced on the 23rd the launch of ‘Dr. Groot Black Recover,’ an anti-hair loss shampoo that also covers gray hair.

The new product is an all-in-one shampoo that combines hair loss symptom relief functionality, approved by the Ministry of Food and Drug Safety, with root volume care and gray hair coverage. Based on multiple surveys revealing that consumers are most stressed not only by ‘hair loss symptoms’ and ‘weak hair’ but also by ‘frequent dyeing due to gray hair,’ this product features care for hair loss and gray hair concerns simply by using the shampoo daily.

In particular, it applies five patented scalp and hair technologies, including the color bonding technology awarded the Jang Young-sil Prize, the highest honor given by the Ministry of Science and Technology for outstanding technology. Human application tests have proven that the more the shampoo is used, the fewer hairs fall out and the better the gray hair coverage effect.

Unlike the oxidative dyeing method that opens the cuticle to insert dye ingredients inside, this shampoo uses a principle that biologically bonds nutrients and color only to the hair surface. After two weeks of use, white gray hairs can be seen turning brown.

Available in two colors, natural brown and dark brown, consumers who want a sophisticated and soft look can choose the natural brown color, while those who prefer a formal and dignified image can select the dark brown color according to their preference. Additionally, with immediate root volume improvement after just one use and a 100-hour lasting effect, it creates a hairstyle that makes the roots appear voluminous when drying hair.

Moreover, it contains 30,000 ppm of ‘MinoxinolTM Complex,’ Dr. Groot’s proprietary effective ingredient formulation including the hair loss functional ingredient approved by the Ministry of Food and Drug Safety, and excludes 25 chemical ingredients such as sulfate-based surfactants.

This content was produced with the assistance of AI translation services.